Amherst Chamber of CommerceAmherst Chamber of Commerce

Social Media 101: Making LinkedIn Work for Your Business


What is LinkedIn?  How do I get the most out of my company's LinkedIn profile?  Join the Amherst Chamber of Commerce and the Business Resource Council on Thursday July 21st at noon at the Amherst Chamber of Commerce for the third presentation in their Quarterly Speaker Series to discover this and more about the largest professional social networking site.


In "LinkedIn: The Best, Most Cost Effective Social Media Tool for Businesses", marketing strategy advisor Danny Hanssel will give a brief overview of LinkedIn, ways to build and update your company page and ideas on how to grow your network.  The seminar will discuss the basics of LinkedIn, how to optimize your page for better search results and how to use LinkedIn as a recruiting tool.  Danny will also be discussing LinkedIn groups and answers as a way to expand your reach and monitor prospects.


LinkedIn is the largest business-oriented online social network in the world.  LinkedIn makes staying in touch easy, allowing members to find past and present colleagues quickly and effortlessly.  Users can also reference LinkedIn as a job searching tool or an advice giving resource guide.


Danny Hanssel has spent his marketing career in the IT, telecom and media industries producing strong financial results through marketing strategy and social media.  Danny has worked as a senior level strategic planning expert at Fortune 500, startups and small-midsize businesses.  He recently launched, a social media and marketing strategy agency.  Danny is a LinkedIn master trainer who has presented over 100 LinkedIn seminars since 2004.


The Business Resource Council is excited to bring such a timely topic to the entire Chamber membership. Seating for this presentation is limited so register today by calling 632-6905 or clicking here. To learn more about getting involved in the Business Resource Council, the voice of small businesses, click here.


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