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Creating Video that Works


Katherine Lucas of Emedia Studios will present examples of the various methods of using video for efficient and effective marketing.  While most people think that an expensive television campaign is the best use of video, web based video to educate, explain, and, of course, sell is gaining popularity. Search engines prefer video to text. Video allows potential customers to connect with the business in a personal way.  People are attuned to understanding video explanations, FAQ's and demonstrations rather than pages of text. Youtube or your site, video works.


What are you waiting for?  Whether your budget call for lights, camera, and makeup, or a pocket flip camera, understand how video will enhance your website, marketing plan, and business. 




Upcoming Schedule

There are currently no upcoming scheduled classes at this time.

Class Instructors


Katherine Lucas

Katherine Lucas is owner and president of Emedia Studios, a video production studio. Lucas manages and markets Emedia with an emphasis on creating television commercials, instructional and branding video, web content and e-learning. Her clients include: UNYTS, Paddock Chevrolet, Roswell Park Cancer Institute and Glazer Kennedy Inner Circle.


Lucas' goal for Emedia is to create video that tells a story in the appropriate format for multimedia application. The studio follows the motto: "Emedia Studios- where talent meets technology".


Prior to opening Emedia Studios in 2007, Lucas was the owner of StyleEast, an association of professional makeup artists for television, film and print. Their clients included: Oprah Winfrey, Jon Bon Jovi, Eddie Murphy, Hilary and Bill Clinton, Al Gore, Mandy Moore and Britney Spears.


Lucas also created the mineral cosmetics line "Beauty Never Sleeps" in 2006. This is a designer line of locally produced, eco friendly cosmetics that are currently being sold on the Home Shopping Channel of Canada.


Lucas received the Woman of Distinction Award from Zonta in 2010 and is Honorary Chair for Stand Against Racism at the YWCA of the Tonawandas.


Continuing Education


Who Should Attend

Anyone who wants to understand how video will enhance your website, marketing plan, and business

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