MESSAGE FROM THE CHAIR
At the Chamber's November board meeting, members from the strategic planning task force unveiled the outline and framework for the organization's strategic plan. It has been a long and tedious process, but we had an epiphany during our meeting with Mick Fleming from the American Association of Chamber Executives in early October regarding how we should once and for all get our arms around finalizing this two year process.
The result was simply developing the outline and framework by identifying key organizational objectives of what we see as the foundation for the continued success of the Amherst Chamber of Commerce now and in the future. Rather than disseminating a 30 or 40 page document to the board and membership, we could accomplish our task by simply identifying these objectives.
Five objectives have been identified: Advancing the Region; Advocating Public Policy that Favorably Impacts the Community; Providing Products and Services that Address the Needs of our Members and Investors; Ensuring Organizational Sustainability; and, Developing the Next Generation of Community Leadership.
The first objective of Advancing the Region focuses on four strategic areas: Economic Development, Small Business Growth, Workforce Development and Business Resource Council.
Objective two, Advocating Public Policy that Favorably Impacts the Community will focus on the maintaining our annual Legislative Agenda, enhancing our Bi-Partisan Relationships and strengthening our Community Voice.
The third objective, Providing Products and Services that Address the Needs of our Members and Investors will focus on Health Insurance, Networking and Education, Award and Recognition Programming and Advocacy.
Objective four of Ensuring Organizational Sustainability will focus on Targeted Member and Investor Growth, Investor Relations, Financial Stability and Succession Planning.
The final objective of Developing the Next Generation of Community Leadership includes Emerging Business Leaders, Leadership Development and Diversity and Inclusion.
It should be noted that no objective supersedes the other; all are as equally important to the sustainability and continued success of the Amherst Chamber of Commerce.
Over the next few weeks, the strategic planning task force will begin the process of populating the strategic plan objectives. In the meantime, the outline and framework will soon be available for review on the Chamber's website.
Finally, I want to thank the working group of Scott Stenclik, Mark Gaulin, Donna DeCarolis, Laura Zaepfel, David Flynn, Carolyn Valenti, Jonathan Hager and Mark Nickerson - for pushing us over the goal line to finalize our strategic plan objectives.
I hope everyone has a festive holiday season!