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Independent Health Announces New Nutrition Benefit


Independent Health is excited to be the first health plan in New York State to introduce a nutrition benefit as part of its health coverage that provides members with the opportunity to receive money-back rewards for buying fresh fruits and vegetables.


The nutrition benefit will be available on the majority of commercial plans offered to small groups and individual subscribers, as well as a rider offered to large employer groups effective January 1, 2014.


The nutrition benefit is an important part of Independent Health's efforts to help create a culture of health in our community by providing rewards for choosing a healthy diet rich in fresh fruits and vegetables and keeping our members engaged and well informed about the benefits of proper nutrition and reduced risk factors.


The nutrition benefit will be available through all Tops Friendly Market Stores in Western New York.  For every $2 an Independent Health member spends on fresh fruits and vegetables at Tops, the member will receive a $1 credit for in-store grocery purchases. Members can earn up to $1,000 on their food purchases each year on a family plan and up to $500 on a single plan, with the benefit rewards to be tracked through the Tops BonusPlus program.


The latest dietary guidelines call for a minimum of five servings of fruits and vegetables a day. However, the average American only gets about three servings of fruits and vegetables each day. Through this new nutrition benefit, we will make it easier for our members to have a healthy diet rich in fresh fruits and vegetables while helping them to take charge of their health. 


As the first health plan in New York to cover gym memberships and the first plan to offer financial incentives for personal health engagement, Independent Health continues to offer unique, innovative benefits to our members and various stakeholders designed to improve their health and the well-being of our community.


For additional information on this exciting new benefit, please see The Buffalo News article and our website. We will unveil full details of our 2014 product offerings in the near future.


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