Excellence in Show
The Amherst Chamber of Commerce Business Resources Council will present an informative workshop - Excellence in Show - on Thursday, February 21, 2013 at 12:00 noon. The workshop will be presented by Jack Fletcher of Fast Signs Inc. and will focus on improving vendor effectiveness at trade shows, expos and vendor shows.
As any trade or vendor show participant knows, you often have no more than three seconds to make a positive impression on a potential customer or client. Trade show attendees are inundated by options. Many booths boast professional signage, high quality graphics and an abundance of freebies to tempt passersby. Trade show vendors must be able to cut through the clutter while capturing the attention of their target audience. A successfully branded booth is able to avoid attracting only swag seekers by truly communicating its product or service to those most likely to buy it. Jack's presentation will cover how to do this by teaching event effectiveness and B2B branding techniques.
Jack Fletcher is an Account Executive with Fastsigns. With more than 530 Fastsigns locations around the world, you're never far from sign solutions. Whether you need a trade show exhibit, a glass wall case or an end-aisle display, they provide the right solution to bring attention to your message. Located on Sheridan Drive in Tonawanda, the strategists, graphics experts and problem solvers of Fastsigns will work with you to find the right mix of visual solutions so you can tell your story the way you want it to be told.
In 2012, the Business Resource Council added a vendor showcase portion to the Chamber's annual Small Business Awards Luncheon in May. Created to allow our small business members to boost recognition for their companies and brands, the Showcase will once again be held in conjunction with the 2013 Small Business Awards Luncheon on May 17, 2013 at Samuel's Grande Manor.
For more information on the showcase, or to reserve your space, please click here for the event application. To ensure that diverse cross sections of industries are represented, space is limited and offered on a first come, first serve basis. Be sure to reserve your slot today!
Members are able to attend the Business Resource Council's Excellence in Show seminar for the low cost of $5, which includes lunch. For more information or to register for this event, please click here.