Chamber Spotlight: Social Media
Engagement in the Amherst Chamber of Commerce
doesn't have to end when networking events, council meetings and Tools for
Prosperity Workshops are over. Thanks to the Chamber's and Emerging
Business Leaders' presence on social media sites like Facebook, Twitter and
LinkedIn, members can continue to increase their visibility, make new
connections and stay up to date on Chamber happenings from the comfort of their
home or office. Think of it as an extension of your membership into the
digital space. Connecting with the Chamber on these sites can even enhance your physical, face-to-face membership experience.
Increased
Visibility for you and your Business
Writing on
the Chamber's Facebook wall or tweeting to the Chamber is a quick and efficient
way to stay in front of the eyes of other members. On these sites, you
can talk about your product in a friendly and informal way. If you have a
promotion or new offering, connecting to the Chamber's social media community
gives you the opportunity to highlight a few features and get noticed by an
online audience that might not have otherwise considered your product or
service. If you are using your business' Facebook or Twitter account,
sharing an insightful post or information about your company could help you
attract new followers and build credibility.
In addition to telling people about your business, you can seek out information about other
member businesses. If you need help figuring out your taxes as a small
business owner or are looking to hire printing services, the Chamber's social
media channels are a quick and effective way to send out an inquiry.
Make
New Connections
While
attending events and workshops is the best way to forge new relationships and
expand your network, Facebook, Twitter and LinkedIn are great ways to make
initial contact with potential connections and keep in touch with existing
ones. When people read your posts, comments or tweets they start to feel
like they already know you. Familiarity with who you are and what you do
makes it easier to strike up a conversation when it comes time for Business
After Hours or the next EBL event.
Find
out what's New with the Chamber and EBL
Both the
Chamber and EBL use social media to share useful articles and member news or to
inform followers about upcoming meetings and events. Recently, the
Chamber has begun to announce its new members on Facebook along with businesses
that have renewed their membership. If you have just joined the Chamber
or are an existing member, this allows you to gain additional exposure to other
professionals who frequent the Facebook page. On a regular basis, both
Facebook accounts post pictures of recent events, so you have the opportunity
to look back and remember the highlights.
Connecting
and interacting with the Chamber and Emerging Business Leaders on social media
sites helps you gain the full scope of member benefits both in-person and
online. Like your actual membership, the more you use it, the more you
get from it. Staying actively engaged with digital media, ensures optimal
connectivity with your network, potential clients and your circle of
influence. Use the links below to tap into the Chamber's social media
resources.
Emerging
Business Leaders
350 Essjay Road, Suite 200 