Every business can stand to gain from a positive human interest story, event coverage, a feature article or even just a spot on a community calendar. Positive publicity in the media attracts positive attention, a word of mouth buzz and brand recognition. Find out how to keep your business in the headlines and in the minds of the public.

Tools for Prosperity

Tips and Tricks for Writing a Press Release

Presented by: Tim O'Shei, managing editor of Business First

 

Every business can stand to gain from a positive human interest story, a feature article, television interview, event coverage or even just a spot on a community calendar.  Positive publicity in the media attracts positive attention, a word of mouth buzz and brand recognition.  It is the kind of invaluable, strategic business move that money can't buy.  In fact, money really can't buy it.  Writing a press release is free. 

 

The only thing you need to know is how write a good press release.  Journalists, bloggers, T.V. producers and web editors are media gatekeepers. They are compelled to let your story in when it's newsworthy, timely and grammatically correct, among other things.  Learn firsthand what it takes to get your business' message in the limelight from Business First's very own gatekeeper, managing editor Tim O'Shei.

 

When: Thursday, March 1, 2012

               8:15 am Registration

               8:30 am - 10:00 am Presentation

 

Where: Roberts Wesleyan College - Buffalo Extension Campus 

                 6500 Sheridan Dr., Suite 106

                 Williamsville, NY 14221

 

Who Should Attend: Business owners, employees who want to help their employer gain positive media attention, sales professionals who rely on self-promotion and anyone in the public relations, marketing or communications field.

 

Cost: $5.oo for members and $25.00 for non-members

 

About Tim O'Shei:  Tim is the managing editor at Buffalo Business First.  In addition to his position as editor, he is the founder of Live...Starring You!, a company that conducts interviews, publishes books and runs journalism and goal-setting workshops for young people who are interested in "fame" careers.  Tim teaches journalism at Mount St. Mary Academy and is an adjunct professor at Buffalo State College.  In 2011, he was named to the National Honor Roll of American Entrepreneurs.  Tim is a local product, holding degrees from St. Bonaventure University and Buffalo State College.

To Calendar View | To Event List

Public Event