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Social Media : Hype or Hope
A Practical Guide to the Value of Social Media for Business
Overview
This program explores the growth and explosion of social media services for business. The course covers Facebook, Twitter, LinkedIn, YouTube, and Blogging. If you have ever wondered how they are used to build business, not just chat with friends, this program lays it all out.
People attending this course will get a firm grasp on which services affect specific target audiences, what level of committment and time you will have to make, whether or not certain programs are relevant to your industry/audience, and some insight into campaigns and experiences that have worked for others.
Objectives
Solid grasp on the value and committments required to make social media campaigns work for business.
Upcoming Schedule
There are currently no upcoming scheduled classes at this time.
Class Instructors
| Joel Colombo |
 Joel Colombo is President of 360PSG.com. Mr. Colombo started programming on the Internet before web browsers could even display pictures. He started his first retail computer store at the age of 19 and quickly grew into web software as a business. In 2002 he helped found and build Nexserver PSG which later led to the team formation and eventual launch of 360 PSG in 2005. Mr. Colombo sits on the board of the Advertising Club of Buffalo, Infotech Niagara, Brush-Up Buffalo and the Business Resource Council. Along with his volunteer efforts, Mr. Colombo has traveled nationally as a key speaker at events talking about the evolution and future of web technology.
360 PSG now employs almost 20 full time people in Amherst, NY and serves hundreds of clients across the United States with their web-based tools. The Fission Web System is a platform built and managed by 360 to allow their customers complete control over their own website content, pages, and information. |
Who Should Attend
People in charge of marketing, sales, or executive decisions within an organization. Owners of small businesses, directors of non-profit agencies, and sales managers. This program is designed to teach people about the hype that surrounds technology, particulary social media. Anyone who has tried to create a profile on one of the online services, but is stuck at knowing what to do next.
Attendees should be familiar with browsing the internet, but do not need to have established profiles at any social media website. This program is not a "how to", but more of a "what to do" that gets people thinking about possibilities and plans for their organization.
Special Registration Information
350 Essjay Road, Suite 200 